A mission driven innovator and entrepreneur, Seth Goldman was Co-founder of Honest Tea, which became the nation’s top-selling organic bottled tea, before Coca-Cola suddenly discontinued it in 2022. That move fired him up to create and launch Just Ice Tea in only three months – his latest product as Co-founder of Eat the Change. He is widely recognized for his entrepreneurial success and impact including BevNET Person of the Year, the Washington DC Business Hall of the Fame, Beverage World’s #1 Disruptor, and most recently honored with Organic Trade Association’s Social Impact Award. Find out how to create innovation while pursuing your mission and values.