Digital Marketing Deep-Dive: How to Convert Likes, Engagement & Followers into Sales

Discover how to improve your digital marketing and achieve your goals in this unique session where we will pull back the curtain on a recent marketing project. We show step-by-step how to:

1. Get the most out of the new features in Google Analytics 4
2. Utilize UTM codes, tracking pixels, and retargeting
3. Identify your best customers, remarket to them, and lead them down marketing funnels to convert and attract new customers.

Speakers:

Pamela Fasolo, Senior Digital Sales Strategist, Enradius

Elliot Pearson, CTO, Enradius

Pamela Fasolo

Eliot Pearson

11:25 – 11:35 am BREAK

11:35 am – noon

Overcoming Adversity: Taking a Step Back to Step Up

After a devastating robbery at her Baltimore commercial kitchen, former federal prosecutor turned entrepreneur, April Richardson, Esq., re-opened her business in Washington, D.C. and later re-opened Baked in Baltimore. Find out how that initial set-back fueled her drive to re-build the business for a purpose with legendary cakes and pies found in more 700 stores in the DMV from Starbucks, Wegmans, Safeway and Nordstroms, to QVC.

April Richardson, Esq.

Speaker: April Richardson, Esq., Food Opportunity LLC, President, and Owner of D.C. Sweet Potato Cake and Baked in Baltimore

2:00 – 2:25 pm

The Future of Work: How to Unblock, Unlock and Unleash the Potential in Your People

Best-selling author, TEDx speaker, and founder and CEO of SHIFT, a tech-enabled management consulting firm and 9x “Best Workplace,” Joe Mechlinski wants to challenge you to transform the way we work and live. Find out how you can humanize your workplace and attract and retain top performers as you grow.

Speaker: Joe Mechlinski, Founder & CEO, SHIFT, author of Shift the Work: The Revolutionary Science of Moving from Apathetic to All in Using Your Head, Heart and Gut

Joe Mechlinski

2:25 – 2:35 BREAK

2:35 – 3:00 pm

Leverage Business Growth in Federal Government

The federal government marketplace is very different from selling services and products in the commercial or private sector marketplace. The strategies and tactics that are successful in commercial market could trip you up or even be illegal in the federal marketplace! Attendees to this session will learn the language requirements, the rules and regulations resources, accounting tips, and what is required for registrations and marketing processes.

Speaker: Tina Horn, Director, Consulting at TargetGov

Tina Horn